Your business can perform better.
We find the evidence, then we build it.
Evidence-led strategy that finds what is holding performance back; in your numbers, your market, your operations, your customers and your brand. Then the senior team that fixes it. From FTSE 100 groups to family-owned firms.
Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com
Etex · Fives · Symrise · PIF · Marley · Cambrian; and clients who take your reference call.
Clients include: Etex, Fives, Symrise, ING, Mondelez, the Public Investment Fund (PIF), Marley, Cambrian and Maxwood.
Two kinds of ambitious business. One underlying problem.
Listed and large groups
The group has a target and the divisions have plans; but acquisitions, portfolio complexity and an unclear story quietly tax performance, and the market still prices the business you used to be.
Owner-managed businesses
You have built something genuinely good; but growth has flattened, margin is not moving, and the bigger clients keep going elsewhere.
Different scale. Same problem: the business is capable of more than it is achieving; and the causes are addressable.
We make the strategy work.
Consultancies hand you a strategy. Agencies hand you a new look. The gap in between, where strategy becomes performance, is where we work. Evidence first: structured interviews with your customers, prospects and people; analysis of your commercial and operating data; assessment of your processes and tools; market sizing and competitive analysis. Then the strategy: where to play, how to win, what to charge, what to promise. Then we build what carries it, and stay until it sticks.
We have done this before. Ask our clients.
Our IPO was a success and truly exceeded our expectations. Your IPO narrative and storyline programme was core to this.Gerold Linzbach, CEO, Symrise
Rooted in insights and deep knowledge of clients, they deliver more to drive business performance; from small tweaks to entire strategic transformation.Sarah Harding, Head of Marketing, Marley
We believe we have secured enquiries and projects that may well have gone elsewhere otherwise as a direct result.Rupert Nelson, MD, Aura Airconditioning
Trusted from FTSE 100 to family-owned.
Construction and building materials: Etex, Holcim Lafarge, Marley. Engineering: NKT, Fives, Heidelberg. Consumer goods, food and ingredients: Mondelez, Ingredion, Symrise. Finance: ING, Pictet, Coutts. Services: Chubb, Aviva, Nationale-Nederlanden. Real estate: Nakheel, Quintain, Aedes. Hospitality and travel: the Public Investment Fund (PIF), Kingdom of Saudi Arabia; BA; BAA. Luxury: NetJets, One&Only, Swarovski. Family owned: Maxwood, Coastal, Nine Group.
A selection; the full client list is shown below.
Absolut Vodka
Aedes
Africell
Ambrian Investments
Aura
Aviva
BA
BAA
Bacardi
Barclays
Beam
Calibo
Cambrian Packaging
Cancer Research
Chubb
Coastal
Coca-Cola
Coutts
Cruzan Rum
Diageo
Etex
Fives Group
Forterra
Heidelberg
Holcim Lafarge
ING
Ingredion
Knorr
Manchester Airport
Marley
Mars
Marshalls
Maxwood Washrooms
Mondelez
Nakheel
National Theatre
Nationale-Nederlanden
Nestlé
NetJets
Nike
Nine Group
NKT
One&Only
Orange
Osborne Clarke
Pernod Ricard
Philips
Pictet
Plan International
Public Investment Fund (PIF)
Quintain
Remagin
SASGO
Signet
Siniat
SP Group
Standard Life
Swarovski
Symrise
UBT
Umbra
Uponor
Vantage
Vodafone
War Child
Wembley Stadium
Thinking you can use.
Why didn’t our rebrand work?
Rebrands fail when design is asked to answer unanswered strategy questions. The sequence that works: evidence, then choices, then expression.
What makes a business worth more when you sell it?
Buyers pay for what survives due diligence: evidenced demand, a transferable proposition, a commercial engine independent of the owner, and a brand with meaning.
Is sustainability a commercial asset or a cost centre in your business?
Reporting pressure is easing; buying criteria are not. How to turn sustainability substance into specification wins, pricing power and a story your sales team can use.
Senior people. Directly.
Partners lead every programme, supported by more than thirty-five senior specialists across insight, strategy, creative, digital, AI and delivery; leadership experience from the world’s top management and brand consultancies, and careers spent building high-performing commercial teams across consulting, finance, and brand and creative. The people you meet are the people who do the work.
Questions we are often asked
- What does Benubi do?
- Benubi improves business and brand performance: evidence-led commercial strategy, brand strategy and architecture, sustainability, applied AI and creative delivery, from one senior team.
- Who does Benubi work with?
- Two kinds of client: listed and large groups; and owner-managed businesses, typically £5m to £30m turnover.
- How do engagements start?
- With the Brand & Growth Diagnostic: a free, structured hour with a partner, booked on 020 7757 7472 or by email.
- Where is Benubi based?
- London, Brisbane and New York, working virtually and on site across markets.
