What
How many brands do you need; and how many can you feed?
Portfolios grow by accretion; every name divides your spend and your customers’ attention. We make architecture a commercial decision, built on customer evidence; then build the brands the decision calls for, and migrate the equity without losing it.
Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com
Clients include: Fives, Etex | Siniat, Remagin, the Public Investment Fund (PIF), Kingdom of Saudi Arabia, Mondelez, Plan International and Nationale-Nederlanden.
What you can buy
- Sense of purpose
- Brand positioning
- Architecture & portfolio strategy (stretch, create, retire)
- Naming
- Visual & verbal identity
- Brand migration
- Brand governance & brand performance indicators
Done before
Fives: brand strategy, architecture, migration and identity for a £6 billion engineering group, worldwide. Siniat: a new global brand created after merger and acquisition, on the deal clock. Remagin: a new brand and name for the merger of three off-site construction businesses, with performance KPIs and a transformation roadmap. PIF: new-venture brand creation. Also Mondelez, Plan International, Nationale-Nederlanden, Umbra, Quintain.
The quality of the results, the operation-oriented solutions, the change management process and the delivery time are Benubi’s main assets.Marc Aouston, Chief Strategy & Marketing Officer, Fives Group
How engagements run: the Brand & Growth Diagnostic (a free hour) leads to the Strategic + Commercial Assessment (fixed fee), then a phased programme with a go/no-go stage at every step, and, for most clients eventually, the Embedded Growth Partner retainer.
Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com
Questions we are often asked
- What is brand architecture?
- The commercial logic of your brand portfolio: which names exist, what each promises, how they relate, and which earn investment.
- How do you decide which brands to keep?
- On customer evidence: structured interviews and equity mapping, modelled against the commercial options, never internal preference alone.
- How long does naming take?
- Typically weeks, not months, including linguistic and trademark screening; deal timetables are respected.
- Can you work at deal speed?
- Yes; carve-outs and post-merger brands are the practice’s home ground.
