What
Business and brand growth. Evidenced. Delivered.
Most consultancy fails at the hand-off: strategy without delivery, or delivery without strategy. We do both, with one senior team, one method, and a go/no-go stage at every phase.
Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com
The method: Evaluate, Evolve, Express, Embed
Evidence first: interviews, commercial and operating data, processes and tools, market and competition. Choices second: where to play, how to win, what to charge, what to promise. Expression third: proposition, brand, story and tools. Then embedding: launch, alignment, measurement; because strategy that does not stick did not happen.
The crux of what we do;
the six areas we work in
AI for Business & Brand Growth
- Applied AI strategy for the commercial engine
- AI-readiness review
- Brand distinctiveness in an AI market
- AI-search & answer-engine visibility
Insight & Evidence
- Customer & stakeholder studies
- Brand & perception studies
- Satisfaction & NPS review
- Market sizing & opportunity analysis
- Trends analysis
- Ethnography
- User personas & profiles
Business & Commercial Strategy
- Strategic + commercial assessment
- Growth strategy: where to play & how to win
- Operating model & process diagnostic
- Commercial proposition & pricing
- Sales process, narrative & tools
- Commercial infrastructure
- Business planning & KPIs
- Pre-IPO & exit business narrative
Brand Strategy & Architecture
- Sense of purpose & positioning
- Architecture & portfolio strategy
- Naming
- Visual & verbal identity
- Brand migration
- Governance & brand KPIs
- M&A, IPO & exit
Sustainability & Brand
- Sustainability strategy
- Accreditation roadmaps (EcoVadis, B Corp, ISO 14001, BREEAM, SBTi)
- Narrative & stakeholder engagement
- KPIs, governance & reporting
- Commercial activation
Creative & Communication
- Brand identity & design
- Launch programmes
- Employee & internal communication
- Content, film & campaigns
- Web, digital & sales enablement
- Event management
- Retained marketing delivery
How engagements run: the Brand & Growth Diagnostic (a free hour) leads to the Strategic + Commercial Assessment (fixed fee), then a phased programme with a go/no-go stage at every step, and, for most clients eventually, the Embedded Growth Partner retainer.
Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com
