Business & Commercial Strategy

Calibo

Start-up business strategy, name and identity, from insight to launch.

Services delivered: Strategic + commercial assessment; customer & stakeholder interview studies; naming; visual identity; launch programme

The work

Calibo lighting brand applied to circular product packaging
Calibo wordmark in white on a black background
Calibo “Lighting, your way” brand tagline on a white background
Black Calibo-branded torch with “Lighting, your way” message
Calibo business cards in a black and white brand design
Calibo stationery set with folders, notebook and business cards
Calibo showroom reception with illuminated product displays
Calibo website displayed on a desktop computer
Calibo business card beside circular lighting product packaging
Black polo shirt embroidered with the Calibo wordmark
Calibo product advert featuring a circular ceiling light
Overview of the Calibo identity across print, clothing, showroom and website

References available; our clients will take your call.

Book your Brand & Growth DiagnosticCall 020 7757 7472Email info@benubi.com

Start with an hour, not a proposal.

One hour, structured, free: your situation, our first evidence-based read of it, and an honest view of whether we can help. If we are not right for it, we will say so; and tell you who is.

Call 020 7757 7472 Email info@benubi.com

London | Brisbane | New York